Digital Marketing Certification

With Search Hustle’s Digital Marketing courses, you will become a certified digital marketing expert, making you an industry leader. During these courses, we give you the tools to operate at a high level, helping businesses to rank higher on search engine results pages. You will become an expert at all types of digital marketing or advertising methods delivered through digital channels such as search engines, websites, social media, email, and mobile apps. By mastering these online media channels, you can help companies endorse their goods, services, and brands, giving them an advantage over their competitors.

We give you the skills to pay the bills.

Search Hustle will give you the tools you need to conquer the digital marketing world, and your new-found skills will make you a hot commodity in the marketing industry.

There will be no mistake that you are at the top of your game, understanding the ins and outs of the industry. The digital marketing world is ever-changing, and we will provide the expertise and tools to effectively change with the industry. Staying on the cutting edge of digital marketing is key to your evolution in the industry.

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Become Relevant

Today, marketing isn’t your parents’ marketing or even your marketing degree’s marketing from the past. The industry has changed exponentially over the past few years, forcing people to learn new things at record pace.

Digital marketing has changed the way marketing is done. In the past, junk mail and cold calls were the rule of the day, and word of mouth was still considered one of the best ways to promote your business. That has all changed, and it is still changing.

Once you feel comfortable with digital marketing, it will change, and staying relevant can be a difficult task. You cannot depend on “random acts of marketing” to see success in digital marketing. You might get lucky a time or two, but it won’t last. An expert in the digital marketing field must have the tools and knowledge to create researched and informed marketing campaigns, and they must be flexible enough to change with the industry.

With Search Hustle, we will help you be an industry leader in digital marketing, and we will give you the expertise to be relevant now and stay relevant in the future. But first, you have to get started.

Stay Relevant

Search Hustle’s digital marketing courses have been researched and written by our experts, and we’ve been in the marketing game for over a decade. Our experts have been in the trenches, fighting to find the most effective way of determining what works and what doesn’t. In this course, we can now pass our expertise onto you.

However, once you’ve completed the course, your job isn’t over. The industry is constantly evolving, and you must stay relevant when things start to shift in a different direction. By giving you the tools to flow with the current instead of fighting against it, these courses will help you stay relevant. Just like with the old ways of traditional marketing, the old ways of digital marketing won’t get you very far.

Since your job isn’t over, our job isn’t over either. When you take this course from Search Hustle, it’s a lifetime course. This will help you stay informed and relevant with our latest iteration of the course.

Why Should I Get Certified?

Authority. Having an official certificate from Search Hustle makes you an expert in digital marketing, and it provides comfort for any business that wants to align themselves with your company.

There was a time in digital marketing that looked a lot like the wild west, and “talking the talk” was easy. A good salesman could talk his way into just about anything until it gets too technical. In the past, creative digital marketers were able to use the method “fake it until you make it,” but that doesn’t work in this space over time. Search Hustle courses leave no stone unturned, allowing you to showcase your skills and get you recognized in the industry.

Your Search Hustle certification includes:

The skills needed to be an expert in digital marketing
Researching and determining your target audience.
The knowledge and understanding to see industry trends and implement them.
The opportunity to use your expertise in numerous different industries.
The tools and techniques to communicate effectively with businesses that want to enhance their website’s visibility.

Who are these courses for?

These Search Hustle courses are for anyone who wants to be an expert in the field of digital marketing. In order to be an expert, you must have a comprehensive and authoritative knowledge of digital marketing, combined with the insight and methodology to implement specific marketing campaigns.

You must have a vision and be able to take the steps necessary to effectively communicate and execute that vision.

Who can benefit:

Current marketers who want to provide more.
Small business owners who want to grow.
Idea people and change makers.
Business owners who want more visibility.
Marketing graduates who want to jumpstart their careers.
IT Managers.
People who want a career change.

What We Teach

At Search Hustle, we have spent years painstakingly researching the best tools and methods that will provide the most effective digital marketing strategies. Whether it’s trends, tools, insights, strategies, new channels, or whatever, Search Hustle will give you the tools to incorporate those strategies in your marketing campaigns.

During your coursework, you will realize that the tools are there to create a digital marketing strategy, and the only way to determine if it works is to try it out. Don’t be afraid to create a digital marketing strategy early in the process which can lead to a better understanding of the more complex methods later during the course.

Here are some of the strategies we will discuss during the course:

Advertising or Pay-per-click Ads
Analytics
Content Marketing
Digital Marketing Strategies
Display and Video Advertising
Email Marketing

Search Engine Optimization
Social Media Marketing
Tools
Tracking and Implementation
Websites

Advertising or Pay-Per-Click Ads

Advertising or pay-per-click advertising should be seen as an investment. And if your advertising manager doesn’t know what they are doing, they could lose money, just like with the stock market. Successful investors research certain stocks as to their performance, both in the past and in the future and understand historical trends because of experience.

In this course, you will learn how to create, research, and test pay-per-click ads. We’re also going to teach you how to track conversions, copy quality, and other important KPI through the Google Adwords dashboard, Google Analytics dashboard, and the Data Studio dashboard. We’ll also teach you how to use Tag Manager for additional tracking accuracy and how to make all software communicate properly.

In the Search Hustle training, we will show you how to research, set up, track, and analyze your advertising campaigns.

Modules:

Understanding
Analytics

Marketing analytics is a vital tool that can help inform businesses on the how and why of their content’s performance. If a business follows the fundamentals of analytics, it will be able to turn its data into actionable insights.

Analytic fundamentals are the foundation and starting point for any content marketing strategy. They give you an idea of where and how to start gathering and measuring data. If a business wants to be able to make informed decisions on their content marketing, then analytics is an essential factor.

In the Search Hustle training, we will teach you how to set up, read, analyze, and utilize your data.

Modules:

CONTENT
Marketing

Content marketing is a strategic process focused on planning, creating, and distributing valuable content to reach a target audience. A business might have a variety of objectives tied to their content marketing, such as:

Boosting conversions
Announcing the release of new products or services
Humanizing the brand
Building brand loyalty

When it comes to content marketing, there are a myriad of ways to approach it. From social media to blogs to videos, it all falls beneath the umbrella of content marketing. Content marketing can connect businesses with their target audience and showcase their products and services.

In the Search Hustle training, we will show you how content is king, and how to develop a world-class inbound content strategy.

Modules:

Digital marketing
Strategies

Strategy is a 10,000 to 30,000 foot view. Digital marketing is one of the most strategy-oriented operations of a business and must be executed properly. Marketing defines products and services, identifies target audiences, distribution channels, and even compasses communication channels i.e. social medias.

Digital marketing strategy encompasses the entire digital pipeline. Email marketing, content marketing, pay-per-click ads, SEO and so much more, but in order to keep all of these straight, you must define your goals and objectives before you create an effective strategy.

In the Search Hustle training, we will show you how to think top-level about your digital marketing activities.

Modules:

Display and video
advertisement

With display and video advertisement, you are not dealing with a captive audience. This form of graphic advertising is used on websites, mobile apps, or social media, utilizing banners or other advertising formats.

The main purpose of display advertising is to deliver general advertisements, brand messaging, brand awareness, and to generate leads. These ads are seen by people who are on Google partner websites or browsing YouTube, and other places that allow for video and display advertisement.

When you analyze just how much display ads cost and their click-through rate, display advertising can deliver a positive ROAS (return on ad spend) for many campaigns. Display and video advertising thrives on sites with high traffic, like news websites and popular blogs.

In the Search Hustle training, we will show you how to set up, track, and utilize
display and video advertisement.

Modules:

Email
Marketing

Learn how to craft effective email marketing campaigns, how to create journeys, and how to segment and analyze. These email campaigns can help convert leads into sales, can be used as onboarding journeys, and can be used for anything that is repeatable communication. Email marketing is one of the most profitable marketing channels, often generating higher ROIs (return on investment) than other pipeline strategies.

No digital marketing strategy is complete without email marketing included. Email marketing is able to connect a business with its target audience to increase both brand awareness and sales. When a business needs to find new prospects, launch a new product or service, or advertise a promotion, email marketing is one of the top sources that is relied on. Why? Because email marketing is 40 times more effective at customer acquisition than with social media giants Twitter or Facebook.

In the Search Hustle training, we will show you how to use email marketing to warm up leads: from frigid to cold, from cold to warm, from warm to hot, and then to the sales team. We will also show you how to use email journeys and other repeatable processes.

Modules:

Social media
Marketing

Social media has created the largest marketplace in human history. The rise of social media has changed a lot about culture, society, consumption, and even the world itself. From a marketing and business standpoint, it has brought together the population of the world that would have never been connected otherwise. Never before has it been so easy or vital to reach out and engage with current and potential customers.

If done correctly, social media marketing can help build a brand, increase sales, and so much more.

The top key social media platforms we will discuss are:

Youtube
Instagram
Twitter
Pinterest
Facebook
TikTok
Snapchat
LinkedIn

In the Search Hustle training, we will show you how to utilize social media for brand awareness, marketing, and pipeline development.

Modules:

tools you
should be using

Since we created this digital marketing program from years and years of experience as an SEO agency, we’ve had the privilege of using hundreds of tools. We will teach you how to use advertising tools, social media tools, SEO tools, project management tools, communication tools, and any other tool that aids a marketer in the digital marketing process. Some of these softwares will include:

AHREFS
SEM Rush
Screaming Frog
Buzzsumo
Answer the Public
Accelo
Monday
Google Lighthouse
Open Source Stat
Google Search Console
Google Analytics
Google Tag Manager
Google Data Studio
Yoast
WordPress
Elementor

In the Search Hustle training, we will show you the fundamentals of many agency-level tools.

Modules:

tracking and
implementation

In business, putting your money into effective digital marketing channels that can provide an ROI is critical to your success. Tracking the success of marketing efforts requires implementation. We’re going to show you a successful implementation strategy from setting up Google Tag Manager, Google Analytics, Google Data Studio, and also how to set up goals so that you know what traffic is actionable.

Marketing without tracking is dead. It becomes easier to identify large, low-performing strategies or small, high-performing strategies. It’s with this data that we become a more effective CMO, business owner, or marketing manager.

In the Search Hustle training, we will show you how to implement the tools and how to analyze the data.

Modules:

how to build
and maintain websites

We will teach you the fundamental components of a wordpress backend, effective plug-in combinations, how to build in SEO-friendly themes (Astra, Divi), and how to ensure your devs are creating UI/UXs that are also bot-friendly.

In the Search Hustle training, we will show you how to produce high-quality websites that become a vital part of your pipeline.

Modules:

Search HustleMemberStories

As a digital and social media marketing professor, Search Hustle is vital for teaching and equipping students to thrive in the marketplace. Honestly, I could not teach well without this resource. In the world of digital marketing, things change at warp speed. Search Hustle keeps me updated on the changes, provides a community to connect with, and empowers me to bring real-life and valuable learning experiences into the classroom. Industry professionals confirm and agree that incorporating Search Hustle into the classroom will position my students to exceed expectations as emerging digital marketers.” Professor Meg Weinkauf, MBA ABD Lecturer of Management and Digital Marketing

Learn from industry Professionals
Analyze Audiences
Get Found

SEO
SEM
Data Analysis
Mobile-First
Content Marketing
Inbound Marketing
Sales
Digital Marketing Strategy
The Bleeding Edge
Stay Ahead
Win

Are You
Ready?

Are you ready for Search Hustle? Because Search Hustle is ready for you.

If you are ready to grow your business effectively while learning how to cope with an ever-changing, evolving industry, these courses are perfect for you. It’s time you started the next phase of your professional life by becoming a certified expert in the field of digital marketing.

Digital Marketing Certification

We give you the skills to pay the bills.

Become Relevant

Stay Relevant

Why Should I Get Certified?

Who are these courses for?

Who are these courses for?