Social Media Marketing

Social media has created the largest marketplace in human history

Key Platforms

The rise of social media has changed a lot about culture, society, and even the world itself. From a marketing and business standpoint, it has brought together the population of the world. Never before has it been so easy or vital to reach out and engage with customers and potential customers.

what is social media marketing

What Is Social Media Marketing?

Social media marketing is when a business uses a social media platform to connect with both prospective and current customers. If done correctly, social media marketing can help build a brand, increase sales, and so much more.

In order to run a successful and effective social media marketing campaign, a business needs to:

Whether the goal of a company is to advertise the release of a new product or increase brand awareness, social media marketing can help. At its very core, social media marketing is about connecting with the customers and building brand loyalty.

Key Platforms

Social media comes in many forms, all of which have their own place in the market. Some, like MySpace, have risen and fallen, and others like Facebook continue to grow and expand. Depending on the customer that is being reached, the choice of platform can be very important.


YouTube has over 2 billion active users. That is more than ¼ of all people who are alive today. Since its inception, YouTube has remained a popular platform and has only grown more and more popular over the years. Most users are younger, active users of the internet who often use the platform multiple times per day. 

While the size and complexity of YouTube can be daunting, it is divided into interests. Those who want a certain type of product or service look specifically for examples and options in those fields. This means that it can be very easy to target marketing to the exact audience that is needed.


The platform known as Instagram has been owned by Facebook but maintains a solid, separate identity. Over 500 million daily active users can be found on Instagram. Famed for influencers, Instagram has more female users than male and is famously good for fashion. 

A vibrant, youthful culture permeates Instagram. Users of this platform are interested in visual appeal. They often seek out fashion styles and products which match their chosen aesthetic. Engaging visuals are essential to success on the Instagram platform, which is possibly why National Geographic is the most popular brand.

key platforms for social media marketing


If there was a king of Social Media, Facebook would be it. With almost 3 billion active users, close to 50% of the world’s population uses or has used Facebook. It is often used by families, friends, and coworkers to keep in touch with people they have met. Facebook also has one of the most effective algorithms to categorize users. 

This helps Facebook marketers by giving them tremendous flexibility and insight into their target audience. If it exists in the world, there is a market and group for it on Facebook. While new subscribers have slowed, that is largely due to the fact that Facebook has reached almost everyone.


Famous for social activism and connectivity, Twitter users are often young, professional, and socially motivated. Twitter offers a company or brand a real chance to humanize itself. Direct interaction and tailored engagements are all possible through Twitter. 

Over 1 billion users are active and current on Twitter. Twitter is also well known for providing tight targeting to ads. Customers who use Twitter are very easy to reach, just be careful to always maintain a relatable but professional demeanor.


TikTok is one of the newest social media giants. Used by 18% of the internet, this service allows users to create short, 15-second long video clips. This popularity is particularly strong amongst younger people, with a majority of users between the ages of 16-24. 

TikTok also has a massive Chinese presence, being extremely popular. It is also one of the few social media platforms that have a much larger female user base than males. If the goal is to reach younger customers, TikTok is the best platform to use.


Perhaps the ultimate social media platform for aesthetic connection, Pinterest is also a growing community. Centered around visual interaction, Pinterest has one of the fastest-growing markets of all the social media giants, with great strides being made in the last year amongst Gen Z and male users. 

Pinterest is also very focused on lifestyle choices and options. From sustainability to nomad aesthetic, connecting with a motivated, dedicated audience on Pinterest has never been easier.


Snapchat, more than any other platform, is about quick and effective connections. Videos only last for 24 hours, and the largest demographic on the site sits between the ages of 13 and 29. Users on Snapchat skew young, with more than half of 13 to 17-year-olds using the app. 

This means that while Snapchat is a constantly growing, expanding platform, it is only appropriate for certain brands. The focus has to be on younger, trendier products and brands that can connect with that type of crowd. If a brand does, there’s no better place to stay active on the internet than on Snapchat.

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