Brand Loyalty

« Back to Glossary Index

This describes how a customer feels about a specific brand and their devotion to the company’s products or services. Most customers will repeatedly purchase the same product because it is perceived as superior among the numerous choices available. Please note that brand loyalty generally relates to a product, not a company.

« Back to Glossary Index
Scroll to Top

Download Brochure

By clicking 'Download Brochure', you agree to our terms and privacy policy.