Return On Ad Spend Calculator

If you have any questions about what each category means, simply hover your mouse over it and an explanation box will appear. For an accurate calculation remember that conversion rates are, realistically, around 2%. As far as the Close Rate%, this indicates at what rate your team can turn a lead into a sale. Be careful, it is easy to overestimate what a team is capable of, so be realistic with your figures. For average customer value, try to consider the value of the customer over the next 3 to 5 years, even longer if possible.