Some aspects of digital marketing can be time-consuming, and finding a way to streamline those efforts can only help to make time for other projects. Marketing automation is designed to simplify some of the most time-consuming responsibilities of modern marketing. Automation is all about streamlining what you do in an industry that is constantly changing.
Once the email list has grown to a certain point, scaling with autoresponders and email automation will become essential. Autoresponders are useful for sending out automated emails that are personalized to different steps of the buyer journey. This tactic allows you to follow up with subscribers without worrying over having someone personally hit the send button.
For example, welcome emails are one of the more common types of autoresponders.
Tips for marketing automation
Define your goals. Through your research, use real numbers to justify an investment in a marketing automation platform.
Create process visualizations. Detailed diagrams are a great way to relay objectives and to get your point across. This allows your organization to understand your objectives efficiently and effectively.
Collaborate. Make sure all of the teams in your organization have a grasp of marketing automation, and get their input into the proposed campaign.
Database segmentation. After collecting as much customer data as possible, determine what your target audience is and why.
Prepare your content strategy. Don’t be afraid to build your content library by filling it with timely and evergreen content, and publish fresh content as you see fit. Make sure you have the proper content to reach all stages of the customer lifecycle.
A slow rollout. Be sure to stagger your automated marketing launches. This will allow you to test at the start of the campaign and adjust accordingly.
Analyze as you go. In order to be successful, you can’t “set it and forget it.” You need to determine what is working and what isn’t, and with more time on your hands since you are automating, you can look into the analytics and make changes that will benefit the business.
Getting Started With Email Marketing
When creating an email marketing campaign, the key factor to remember is personalization. Keep emails tailored to segment lists to ensure it meets their wants and needs at whatever stage of the buyer journey they’re in.
Personalizing the emails is the most essential step to helping any email marketing campaign be successful. Customers will find value in the emails and will be drawn to continue opening and reading the content. In turn, this will help to drastically improve any chosen metrics and grow the business.