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UTM Parameters

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UTM (Urchin Tracking Module) parameters are a simple and reliable way to track online traffic, and they’re not affected by changes to third-party cookies or the Facebook pixel. They also work with Google Analytics. UTM parameters are just short pieces of code that you can add to links you share in your social media posts. They include information about the link and its purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

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