Analytics

Setting Goals Help guide your focus and sustain momentum with goals. Setting goals is vital to success, as it gives an objective to strive for and a metric to track progress against.  In a later section, we will discuss what metrics are best used to measure success. In the end, the goal of any marketing

Intro to Analytics To run a successful content marketing strategy, you must know how to measure and optimize the content As content marketing continues to be the most effective method of marketing, finding the best way to measure the success of the content remains imperative. No matter how in-depth the buyer persona is, the content-marketing

Monitoring With Reports Stay aware of how your content is performingIt is never enough to release content simply hoping that it will perform well. Studying metrics and understanding what is working and what isn’t working is the key to a successful content marketing strategy. This also allows changes to be made to future content, streamlining

Fundamentals of Analytics The fundamentals of content marketing analytics provide an effective framework to follow. Marketing leaders must work harder than ever to maintain an edge over the competition. Analytics is a vital tool that informs businesses on the how and why of their marketing performance. If you follow the fundamentals of analytics, you can

Analyzing Data Transforming customer behavior into useful data to inform business decisions Stay ahead of the competition by employing analytics to uncover patterns and relevant data to optimize campaigns. Analyzing data helps a business earn a higher ROI on its marketing decisions and much, much more. Analytics benefits consumers too. It ensures they see more