SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis covers the entire spectrum of your business, focusing on the good and the bad. Most companies only look at their successes, but their failures and threats can be just as important. It is crucial to have a well-rounded strategy that makes you peel back the layers to see which methods work and which don’t. SWOT is a strategy development tool that can determine its strengths, weaknesses, opportunities, and threats.
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