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Captive Audience vs. Non-captive Audience

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A captive audience is an individual or group that doesn’t have a choice but to listen to the information being presented to them. For instance, if a student must attend class to receive a grade or certificate of completion, that is a captive audience. A non-captive audience is a group of people that attend a class or workshop for fun or out of curiosity. Most of the time, it is easier to effectively reach a non-captive audience because they are more open to the information. These people are listening to you because of free will, not because it is required. In marketing, it is a bit different. A captive audience is someone that wants to hear your message due to an emotional connection. It’s about knowing and engaging with your audience.

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