Write an Effective Email Subject Line
What makes a good email subject line?
Creativity and individuality can lead to an effective email subject line. Consider your subject line to be just as important as the content contained within, akin to a newspaper article headline. The headline of a news story is created to let the reader know what the story is about, and effective headlines can draw a reader into reading something they might not have normally read.
The subject line of an email can do the same thing. By using simple tricks to make the subject line more interesting, readers are likelier to click on the email.
What 10 Tips to Write an Email Subject Line?
1. Air of Mystery:
Stirring curiosity with a subject line is HIGHLY effective. The subject line could be incomplete or a cliffhanger to create even more curiosity, making the reader want to know the rest of the story.
Creating a sense of urgency is a great way to get clicks. A person is more likely to click if there is a possibility they could miss out on something special.
3. Speak directly to the recipient:
Personalizing anything is an effective way to get a person’s attention. If a name is in the subject line, and it doesn’t appear to be a “form email,” they will likely click to read it.
Offer a way to improve the recipient’s skills by giving them an “education” in a specific service or product. Who wouldn’t want to improve their skills in something important to them? Providing a way to hone their skills could help them click on the email.
5. Implying a good story:
An implied story in a subject line relevant to their interests can lead to a consumer wanting to know more.
6. Fear of missing out:
Business owners can often look back at opportunities that have slipped through their hands, and the fear of missing out is quite a motivator. It’s why the term “FOMO” is now officially a “thing.”
For some reason, numbers seem to catch people’s attention more effectively than words and letters. Numbers stand out and are often used in a list of rules or tips.
8. Ask a question:
Ask a question in the subject line and answer it in the email. Ensure the question is relevant to the company or individual and a topic your customer would want to know more about.
9. Strong verbs:
Using strong verbs is like calling a person to act immediately. So, it has a sense of urgency, too.
Is there a way to write the perfect email subject line?
Quick Tips for Email Subject Lines:
-Limit it to 50 characters or less
-Include numbers where possible
-Use a friendly, non-corporate tone
-Highlight an interesting aspect within the email’s content
-Appeal to the reader’s wants, needs, or emotions