How to Create a YouTube Channel

Lean how to create a YouTube channel with Search Hustle.

Search Hustle How to Create a YouTube Channel

Knowing how to create a YouTube channel isn’t just for fun anymore. Over 2 billion people access YouTube every month. That’s nearly one-third of every human on the planet that watches videos on YouTube at least once a month. With such a huge user base, no business can afford to let opportunities like this slip away.

YouTube logo

How do I Create a Channel With Your Business Name?

Instead of making a channel that has your personal name and information on it, you can make one with a business name. The process is simple, and it will protect not only your privacy but will help the audience understand what they are watching.

Step 1: Sign in to YouTube on a Phone or Computer

Simply click on the sign-in button, and bring up the menu. If you have to, put in your username and password. Don’t worry, your new channel won’t display any of this once we are finished.

Step 2: Go to "Your Channels"

Now, click on the icon that indicates your YouTube username. On some browsers, your Google account will also be visible above, make sure not to click that. Your channel(s) should be the very first option you see on the main drop-down menu.

Step 3: Select "Create a New Channel"

Simply select to create a new channel. This is what separates the channel from your original username. It will create an entirely separate channel that will be different from any personal use of YouTube.

Step 4: Fill Out Your Personal Details

Once the details screen pops up, select “Use a business or other name”. Then you input the name of the business or brand that will be using this channel. Now the channel will appear to everyone else to be completely separate from your personal YouTube channel.

management youtube seo tips

Step 5: Add Channel Managers, If You Choose

You can add additional people to help manage the channel. These individuals can help in a variety of ways. They can add content, update information, moderate, and do other useful tasks. If it’s part of a business, you can add members of your team to help keep the channel updated and relevant.

Management: YouTube SEO Tips

As with all digital marketing, YouTube has its own algorithm and optimization is important. There are 500 hours of content uploaded every minute. Just knowing how to create a YouTube channel isn’t going to reach your customers, you have to optimize it.

Rename your video file using a target keyword

The name of your video is important, it is the very first thing that the algorithm will check when someone searches for a video. If you use the right keywords as the video name, then you will find that search results are already going to start favoring you. If you leave the video file named something different, you can confuse the system and it won’t know who to show your content to.

Remember, this is about the video file name, not the title of the video you are publishing. Make sure that you don’t confuse the two because there’s more work that goes into the title of the published video than just the video file name.

Insert your keyword naturally in the video title

The keyword shouldn’t be awkward or make the title nonsensical. Don’t let the keyword backfire, instead use it naturally and make the title of the video make sense. This will attract people who see the video, but also make it easier for the system to categorize who may be interested in your content.

An example of this would be if your keyword phrase was “how to create a YouTube channel”. You would want it to be natural like, “This is how to create a YouTube channel”. You don’t want it to be awkward or sound fake like, “How to create YouTube channel, YouTube channel”.

Optimize your video description

The description of a YouTube video is extremely important. The description should sound like a human, but it needs to harness keywords. Make sure to put primary and secondary keywords based on the subject you are creating content for. The description also should give viewers an idea of what to expect.

The most important part of your video description is the very beginning. People want to know what they are getting into, or what they are watching, so front load information. Don’t expect potential viewers to read through the entire description for understanding, most won’t.

Tag your video with popular keywords that relate to your topic

Every subject on YouTube has popular keywords. Using these keywords will enable the system to find your content easier. People will also use these keywords as a basis for a search into a subject they are interested in, so it helps on two fronts.

Tagged keywords are simply words that you add under the description and have their own data entry point. If you were posting a music video, for instance, you would tag it with “Rock” or “Folk” or “Country”, whatever is most relevant to your video. Keep these keywords accurate.

Categorize your video

YouTube has categories for everything that is made on the video. From documentaries about food to product demonstrations, there are specific categories. Make sure that your videos are in the category they should be so that users searching will find them. Failing to do so will get your video lost in the vast expanse of the published content. 

Many viewers will search for content based on category alone. This allows them to get an unfiltered view of whatever they are interested in. Be careful as there are overlapping categories, and sometimes it can be confusing. Be as specific as possible for the best results.

Upload a custom thumbnail image for your video's result link

The thumbnail you choose can have a huge impact on your click-through rate. Make sure that the thumbnail is unique, and stands out from the rest. Unlike search engine results, YouTube will display results in long lists and the only thing to choose from are titles and thumbnails. 

If you have a generic or disinteresting thumbnail, no one will click on your content. Your thumbnail must draw attention to itself. This is one of the most important things to remember, your content is visually represented to all potential viewers by only the thumbnail.

Use an SRT file to add subtitles & closed captions

An SRT or SubRip file is essential in modern video content creation. These files are what make closed captions possible. SRT files thus help to increase views and accessibility. A lot of users will watch with captions on, especially in situations where volume may be problematic. 

If you fail to do this, YouTube will auto-generate captions for your video, and this is something that needs to be avoided. The auto-generated captions will not be accurate, and they may take portions of what you are saying and completely change the meaning, or change it so it makes no sense.

Add Cards and End Screens to increase your YouTube channel's viewership

Your video can look as professional as you want it to, and one of the ways to increase the quality of your production is to add Cards and End Screens. These are scenes that you can modify and edit to say and do what you need. This can be encouraging viewers to check out more of your content, engaging with your audience, etc.

To be successful on YouTube you will need more than just viewership. You need to increase the number of subscriptions and likes your video gets. Comments are another area that should be encouraged, and you can use Cards and End Screens to encourage and remind your viewers.

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